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ATLANTA 05.25.07 - In golf, great feel is essential - especially in your short game. That is the point Huey+Partners and Mizuno make in their new launch ad for the MP-R Series wedges. Thanks to Mizuno’s patented Grain-Flow forging process, their new wedges provide unrivaled feel. The problem is that few golfers realize that the category’s two top-selling wedges are not forged at all, but cast - a cheaper process that results in less than optimum feel. The ad solution is a striking visual of a golfer swinging a shovel with the headline, “If it’s not forged, it’s just metal.” The ad is appearing in GOLF, Golf Digest, Golfweek and GolfWorld.

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.