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ATLANTA 1.12.07 - Ron Huey and seven of Atlanta’s leading advertising executives joined moderator, Ken Bernhardt, Regents professor and chair of the marketing department at Georgia State University, to discuss the state of the advertising industry and how technology is transforming the business. The event was hosted by The Atlanta Business Chronicle and featured in their “Strategies - Ideas for growing business” section of the paper.

On new media outlets, Huey pointed out that though we have many new and exciting ways of reaching people, the bottom line is that if your creative message isn’t cutting through and emotionally connecting, you aren’t really reaching anyone. In this new age of advertising, Huey felt creativity will be more important than ever, “It’s not just the methods, but the manner in which you speak to people that will ultimately separate and build brands.”

On the rise of Internet blogs, Huey depicted them as the new water-cooler conversations, stating they’re great as a complement to building your brand with a larger audience.

“Today, more than ever, consumers are looking for advertisers who engage them, entertain them and connect with them. You can’t just beat your message into their heads anymore.” - Ron Huey, President/ECD, Huey+Partners

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.