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ATLANTA 2.3.08 - It is arguably the toughest advertising awards show in the world – The One Show. An annual competition garnering over 17,000 entries from over 60 countries. And while many compete, very few survive. In fact, less than 2% of entries each year are recognized as One Show finalists. In this year’s annual, Huey+Partner’s “Hell” ad for their client, The Daily Report, is featured as one of the top newspaper ads of the year. At a time when large production budgets are often seen as the key to creative success, “Hell” proves that a simple, engaging thought can still win over the judges. Apparently the campaign is also winning over consumers and advertisers as the client reported a 101% increase in subscriptions and a 38% increase in ad revenues following the campaign launch. You can find “Hell” along with some of the best advertising from around the world in the One Show Volume 29 now available at www.oneclub.org

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.