• Categories:
• Awards
• Press
• Press Releases

ATLANTA 09.25.05 - In their latest ad concept for long-running client Mizuno USA, independent advertising agency Huey+Partners ventured where few clients and agencies dare to go: Religion.

To introduce Mizuno’s new MP-60 iron, Huey+Partners presented a concept with a parade of golfers lined up at a confessional in a church. The headline read: You’ll feel like you’re cheating. Both the client and agency agreed the ad would generate talk, interest and possibly a letter or two considering the subject matter. However, both felt the stopping power and entertainment value of the concept would outweigh any negative feedback they might receive.

That feedback to date has been minimal and, in fact, mostly positive. Including a letter from a Catholic Priest in Chicago who requested a poster version of the ad that he could frame and hang in his office. Seems God must be a golfer, too. The ad is appearing in Golf Digest, Golf World and LINKS.

Over the past six years, Mizuno has seen their market share in golf irons double since the launch of the branding campaign.

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.