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ATLANTA 10.24.07 - In a humorous new ad from Huey+Partners and long-standing client, Mizuno USA, the question is raised: What’s on your trophy shelf? In this case, the heads of your playing partners. The tongue-in-cheek approach reminds us that it’s all about beating your buddies and finding the right equipment to help you do that. The ad features the new MP-57 iron which is touted as “Mizuno’s most forgiving MP iron ever created.” Forgiving for whom? Obviously not the competition. The ad is appearing in GOLF, Golf Digest, Golfweek and GolfWorld.

“We don’t have the marketing budgets of our competitors so our ads must work harder. They have to break through and appeal to the emotions of golfers. The campaign has been embraced by not only our customers, but our sales force and retailers. It’s an approach that truly differentiates our brand.” - Dick Lyons,
VP/GM Golf Division, Mizuno USA

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.