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ATLANTA 01.23.06 – With the golf equipment buying season fast approaching, Mizuno Golf, a division of MizunoUSA based in Norcross, GA, breaks out of the gates with two entertaining commercials compliments of the Huey+Partners Advertising.

The first, entitled “Tow Truck,” portrays a businessman who emerges from a coffee shop only to discover his car being towed. The spot becomes a series of energetic cuts capturing his frantic chase to recover his car. In a last desperate attempt, he dives onto the back of the car. In the next shot, we discover that his intent all along was merely to recover, not his car, but his Mizuno clubs from the trunk.

The second spot, entitled “Biggest Fans,” features PGA Tour golfer and Mizuno Ambassador, Luke Donald. The two :30 spots will break on the Golf Channel the week of January 23rd as well as debuting at the PGA Golf Show in Orlando, FL that same week.

The humorous approach appears to be working as Mizuno’s market share in golf irons has doubled in the six years they’ve been with Huey+Partners

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.