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ATLANTA 02.13.06 – Huey+Partners launched a new brand advertising campaign for the Fulton County Daily Report this week to promote changes at the paper. The work from the independent advertising agency includes full-page print ads in the newspaper and area legal journals. The campaign also includes billboards in Atlanta and online ads on WSJ.com and Law.com.

The charge of Huey+Partners is to communicate the expanded editorial of the paper, generate renewed interest and increase subscriptions among a wider cross-section of the legal community. The Daily Report marks the fourth new business win for Huey+Partners in the past six months. Other wins include WeatherBug, Paces Ferry Realty and The Miller Group, a high-end residential development company out of Florida.

“Every ad agency’s dream is to have a newspaper client. The fact that The Daily Report has a very focused goal of serving the legal community makes it that much better.”

- Ron Huey, President/ECD, Huey+Partner

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.