ATLANTA 10.24.07 - In a humorous new ad from Huey+Partners and long-standing client, Mizuno USA, the question is raised: What’s on your trophy shelf? In this case, the heads of your playing partners. The tongue-in-cheek approach reminds us that it’s all about beating your buddies and finding the right equipment to help you do that. The ad features the new MP-57 iron which is touted as “Mizuno’s most forgiving MP iron ever created.” Forgiving for whom? Obviously not the competition. The ad is appearing in GOLF, Golf Digest, Golfweek and GolfWorld.

“We don’t have the marketing budgets of our competitors so our ads must work harder. They have to break through and appeal to the emotions of golfers. The campaign has been embraced by not only our customers, but our sales force and retailers. It’s an approach that truly differentiates our brand.” - Dick Lyons,
VP/GM Golf Division, Mizuno USA

ATLANTA 02.13.06 – Huey+Partners launched a new brand advertising campaign for the Fulton County Daily Report this week to promote changes at the paper. The work from the independent advertising agency includes full-page print ads in the newspaper and area legal journals. The campaign also includes billboards in Atlanta and online ads on WSJ.com and Law.com.

The charge of Huey+Partners is to communicate the expanded editorial of the paper, generate renewed interest and increase subscriptions among a wider cross-section of the legal community. The Daily Report marks the fourth new business win for Huey+Partners in the past six months. Other wins include WeatherBug, Paces Ferry Realty and The Miller Group, a high-end residential development company out of Florida.

“Every ad agency’s dream is to have a newspaper client. The fact that The Daily Report has a very focused goal of serving the legal community makes it that much better.”

- Ron Huey, President/ECD, Huey+Partner