ATLANTA 8.14.07 - Sometimes a simple business card just won’t do. That was the thinking at Huey+Partners as they prepared to pitch Miami-based Conquest LLC. With Conquest’s plans to launch a new condom brand in 2008, the team at H+P figured what better way to demonstrate an understanding of their audience and make an impression than by scribbling the agency principals’ names and numbers on the inside of matchbook covers. Their creativity paid off as Conquest awarded the Atlanta-based agency creative duties including name generation, logo/identity, interactive and advertising support. H+P is joining with Revolution Partners for brand strategy and Manhattan-based Spring Design for packaging development.

“The team at H+P definitely comes at things from a different perspective. We liked their thinking and regard for non-traditional approaches.” - Richie Harris, VP Marketing, Conquest, LLC.

ATLANTA 01.29.07 – Independent Atlanta advertising agency Huey+Partners walked away from Saturday night’s ADDY gala with 18 total awards, including 4 golds, 11 silvers and 3 bronze. Possibly most impressive was the fact that the seven-person shop went toe-to-toe with the city’s largest agencies – who often boast staffs of 200 or more.

“We’ve always believed the work comes first. That’s the greatest service we can provide for our clients,” explains agency president and creative director, Ron Huey. “In many ways, our size is an asset. We’re more like the green berets than the army.”

Among the big winners for Huey+Partners was their print campaign for The Daily Report – a publication serving the Atlanta legal community. In total, the agency won 14 awards for The Daily Report, including two golds for a print ad which read, “Read about where all your lawyer pals are going. Besides hell, of course.” Other humorous ads in the campaign read, “Writing that will inspire you. Possibly to sue someone.” and “Find out what lawyers do with all the hours they don’t pad.”

Huey+Partners also won gold, silver and bronze awards for their Russell Athletic Team Sports print campaign.