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ATLANTA 8.14.07 - Sometimes a simple business card just won’t do. That was the thinking at Huey+Partners as they prepared to pitch Miami-based Conquest LLC. With Conquest’s plans to launch a new condom brand in 2008, the team at H+P figured what better way to demonstrate an understanding of their audience and make an impression than by scribbling the agency principals’ names and numbers on the inside of matchbook covers. Their creativity paid off as Conquest awarded the Atlanta-based agency creative duties including name generation, logo/identity, interactive and advertising support. H+P is joining with Revolution Partners for brand strategy and Manhattan-based Spring Design for packaging development.

“The team at H+P definitely comes at things from a different perspective. We liked their thinking and regard for non-traditional approaches.” - Richie Harris, VP Marketing, Conquest, LLC.

Huey+Partners is an award winning, full service advertising agency known for brand building creative work. They are based in Atlanta and their clients and client experience includes Mizuno USA – both their Golf and Running Divisions, The Daily Report, Russell Athletic, Spanx, WeatherBug, Hitachi Power Tools of North America, CBL Properties, Cox Communications, The International Design Guild, Do-It-Yourself Network, JERZEES Apparel and AT&T Broadband to name a few. Huey+Partners was formed by Ron Huey whose creative work for Lexus helped launch the brand in the early 90’s at Team One Advertising. Ron also worked for The Martin Agency where he helped oversee the Mercedes-Benz and Wrangler Jeans accounts. Along with Ron, the agency leadership team includes Michelle Montgomery, Director of Account Management, and Scot Crooker, Associate Creative Director.