H+P in Select Company at the One Show
ATLANTA 2.3.08 - It is arguably the toughest advertising awards show in the world, The One Show. An annual competition garnering over 17,000 entries from over 60 countries. And while many compete, very few survive. In fact, less than 2% of entries each year are recognized as One Show finalists. In this year’s annual, Huey+Partner’s ad for their client, The Daily Report, is featured as one of the top newspaper ads of the year. At a time when large production budgets are often seen as the key to creative success, it proves that a simple, engaging thought can still win over the judges. Apparently the campaign is also winning over consumers and advertisers as the client reported a 101% increase in subscriptions and a 38% increase in ad revenues following the campaign launch. You can find it along with some of the best advertising from around the world in the One Show Volume 29 now available at www.oneclub.org
H+P and Mizuno Appeal
to Golfers Competitive Side
ATLANTA 10.24.07 - In a humorous new ad from Huey+Partners and long-standing client, Mizuno USA, the question is raised: What’s on your trophy shelf? In this case, the heads of your playing partners. The tongue-in-cheek approach reminds us that it’s all about beating your buddies and finding the right equipment to help you do that. The ad features the new MP-57 iron which is touted as “Mizuno’s most forgiving MP iron ever created.” Forgiving for whom? Obviously not the competition. The ad is appearing in GOLF, Golf Digest, Golfweek and GolfWorld.
“We don’t have the marketing budgets of our competitors so our ads must work harder. They have to break through and appeal to the emotions of golfers. The campaign has been embraced by not only our customers, but our sales force and retailers. It’s an approach that truly differentiates our brand.” - Dick Lyons,
VP/GM Golf Division, Mizuno USA
Perfect Calling Card
Gets H+P Hooked-Up
ATLANTA 8.14.07 - Sometimes a simple business card just won’t do. That was the thinking at Huey+Partners as they prepared to pitch Miami-based Conquest LLC. With Conquest’s plans to launch a new condom brand in 2008, the team at H+P figured what better way to demonstrate an understanding of their audience and make an impression than by scribbling the agency principals’ names and numbers on the inside of matchbook covers. Their creativity paid off as Conquest awarded the Atlanta-based agency creative duties including name generation, logo/identity, interactive and advertising support. H+P is joining with Revolution Partners for brand strategy and Manhattan-based Spring Design for packaging development.
“The team at H+P definitely comes at things from a different perspective. We liked their thinking and regard for non-traditional approaches.” - Richie Harris, VP Marketing, Conquest, LLC.
Mizuno’s New Wedge Ad Asks:
“What Are You Swinging?”
ATLANTA 05.25.07 - In golf, great feel is essential - especially in your short game. That is the point Huey+Partners and Mizuno make in their new launch ad for the MP-R Series wedges. Thanks to Mizuno’s patented Grain-Flow forging process, their new wedges provide unrivaled feel. The problem is that few golfers realize that the category’s two top-selling wedges are not forged at all, but cast - a cheaper process that results in less than optimum feel. The ad solution is a striking visual of a golfer swinging a shovel with the headline, “If it’s not forged, it’s just metal.” The ad is appearing in GOLF, Golf Digest, Golfweek and GolfWorld.
H+P Teams With Russell Athletic
to Launch New Products
ATLANTA 11.24.06 - On the football field, competition is fierce. Almost as fierce as the battle in the trade channels where Russell Athletic Team Sports lines up against industry giants like Nike, Adidas and Under Armour. With 2007 fast-approaching, and three critical new product launches in the works, Russell turned to huey+partners for a fresh, impactful approach.
The result is a campaign that carves out a unique identity for the new XC Jersey, NXT Compression Performance Wear and Original Team Issue Fleece. Utilizing four-color product photography juxtaposed against flat art, the campaign creates a cohesive look and feel across all product lines. It’s a distinct break from Russell Athletic’s traditional approach and a signal of the new attitude within the company. The marketing campaign consists of print, web, point-of-sale and direct mail.
“The team at h+p was able to quickly understand our needs from a brand and product perspective. They were able to do in weeks what other companies would have needed months to do. The creative nailed it.”
- Andre Murphy, Category Manager, Russell Athletic Team Sports
Huey Joins Atlanta Advertising Leaders For Industry Roundtable
ATLANTA 1.12.07 - Ron Huey and seven of Atlanta’s leading advertising executives joined moderator, Ken Bernhardt, Regents professor and chair of the marketing department at Georgia State University, to discuss the state of the advertising industry and how technology is transforming the business. The event was hosted by The Atlanta Business Chronicle and featured in their “Strategies - Ideas for growing business” section of the paper.
On new media outlets, Huey pointed out that though we have many new and exciting ways of reaching people, the bottom line is that if your creative message isn’t cutting through and emotionally connecting, you aren’t really reaching anyone. In this new age of advertising, Huey felt creativity will be more important than ever, “It’s not just the methods, but the manner in which you speak to people that will ultimately separate and build brands.”
On the rise of Internet blogs, Huey depicted them as the new water-cooler conversations, stating they’re great as a complement to building your brand with a larger audience.
“Today, more than ever, consumers are looking for advertisers who engage them, entertain them and connect with them. You can’t just beat your message into their heads anymore.” - Ron Huey, President/ECD, Huey+Partners
H+P Strikes Gold At Addys -
Small Shop Makes Big Impact
ATLANTA 01.29.07 “ Independent Atlanta advertising agency Huey+Partners walked away from Saturday night’s ADDY gala with 18 total awards, including 4 golds, 11 silvers and 3 bronze. Possibly most impressive was the fact that the seven-person shop went toe-to-toe with the city’s largest agencies“ who often boast staffs of 200 or more.
“We’ve always believed the work comes first. That’s the greatest service we can provide for our clients, explains agency president and creative director, Ron Huey. “In many ways, our size is an asset. We’re more like the green berets than the army.”
Among the big winners for Huey+Partners was their print campaign for The Daily Report, a publication serving the Atlanta legal community. In total, the agency won 14 awards for The Daily Report, including two golds for a print ad which read, “Read about where all your lawyer pals are going. Besides hell, of course.” Other humorous ads in the campaign read, “Writing that will inspire you. Possibly to sue someone.” and “Find out what lawyers do with all the hours they don’t pad.”
Huey+Partners also won gold, silver and bronze awards for their Russell Athletic Team Sports print campaign.